Think about the chapter and what I’ve said.  Assume you are the vice president of communications/public relations for a publicly-held company.  You report to the president.  You have a great relationship with the president – a lot of what I’ve described above.  But, you’ve decided that you want to be a public relations professor and have given your resignation.  But, it’s not going to be that easy to leave.  There are no internal candidates for your job and the president has indicated that she will miss your counsel as well as professional relationship.  She has asked you to briefly outline (about 5 pages) the kind of PR professional she should hire, their qualifications, etc.  What are the qualifications as well as experience?  We’re not talking PR tactics.  The Notes section on page 31 of you text has some good information.  I’ve also attached a reading from the latest edition of Public Relations 
Tactics for you to think about as you’re preparing to write.  Think about what makes a good PR strategist/leader and back up why.  

The next leader could be you, if you’re ready!

Please double-space your document and send it to me in WORD format.  I will do a red-line edit ad return your paper.  You’re looking at a 5-=point assignment.

Again, I’ll ne looking for thoroughness, logic, style, grammar and spelling.  And, leadership thinking.