Case Study „DIVERSIFICATION“ at GENERAL ELECTRIC

Case Study „DIVERSIFICATION“ at GENERAL ELECTRIC

Content:
Initial Situation
Strategic approaches and moves
Results (different perspectives: shareholders, employees, environment,..)
etc.

Sources: 15 Books & Journals —> only few Internet sources.
some examples..
Jack: Straight From The Gut, (ISBN 0-446-69068-6)
Winning by Jack and Suzy Welch – HarperCollins (April 2005), (ISBN 0-06-075394-3)
Winning: The Answers by Jack and Suzy Welch – Harper 2006, (ISBN 0-00725264-1)
Jack Welch and the GE way : management insights and leadership secrets of the legendary CEO by Robert Slater (ISBN 0070581045)
The New GE: How Jack Welch Revived an American Institution, (ISBN 1-55623-670-0)
Jacked Up: The Inside Story of how Jack Welch Talked GE into Becoming the World’s Greatest Company by Bill Lane – McGraw Hill (2008), (ISBN 978-0-07-154410-8)
At Any Cost: Jack Welch, General Electric, and the Pursuit of Profit, (ISBN 0-375-70567-8)
“Control Your Destiny or Someone Else Will: How Jack Welch is Making General Electric the World’s Most Competitive Company” Double Day 1993 by Noel Tichy and Strat

Sherman (ISDN 0-385 24883-0)

Own reasoning / interpretations are very welcome but have to be separated cleary from all other sources.

Referencing style:
APA with page numbers
The guidelines of the university are very strict and every paragraph/statement should have a reference. A Sample assignment is attached.

For further questions don’t hesitate to contact me.