Discussion_International Strategy
Develop a marketing plan for one new products and for two market segments. In your plan, cover:
May 10, 2020Innovation development process
May 10, 2020Discussion_International Strategy
Discussion_International Strategy
¢ Why do companies want to go international? Think of some examples.
¢ How will any Cap and Trade legislation affect this inclination to go international? For example, if quite a few countries like India and China (among other developing nations) do not enact their own Cap and Trade legislation, how will this affect the U.S. or other developed countries such as those in the EU?
¢ Now assume that you are going to enter a new market Canada. What type of entry strategy would you employ? What are the pros and cons of this strategy? Explain.
¢ Now assume that you are thinking about entering the Chinese market. What type of entry strategy would you employ? What are the pros and cons of this strategy? Explain.
