Marketing Plan

HARVEY NORMAN

4000 WORD

discusses the components of a marketing plan in detail. Please also include in-text citations and a reference list, both in Harvard style. In sum, the following sections should appear in your marketing plan (in order):

ï‚· Executive Summary
ï‚· Introduction
ï‚· Vision, mission statement and objectives
ï‚· Team description
ï‚· Macro environment and dynamics
ï‚· Target market description
ï‚· Competitive analysis and issues analysis
ï‚· SWOT analysis
ï‚· Marketing Objectives
ï‚· Marketing strategy (the marketing mix)
ï‚· Budget