Dirty Burger King Employee
A video has emerged on YouTube showing a Burger King employee ? Timothy Tackett, otherwise known as ?Mr. Unstable? ? taking what appears to be a nude bubble bath in a large stainless steel sink as other employees and a store manager look on. The sink is normally used to clean large pieces of equipment related to food preparation. The nearly four-minute video, filed in Xenia, Ohio, and posted on MySpace.com, shows Timothy taking a bath to celebrate his birthday. “It’s my birthday and I’m taking a bath in the sink at Burger King,” Timothy says in the video. “Somebody bring me a beer!” In the background, several employees (including the manager) are seen and heard laughing and chatting.
References to the video are showing up in Google search results for Burger King. The incident is also receiving news coverage, both locally and nationally. So far, Burger King?s only action has been to fire the workers involved. Other than that, senior management has decided to do nothing, simply assuming that the hype would die down and the situation would improve by itself. But it seems the issue is not fading away, the video is still available on YouTube and continues to get views. Numerous other cites have also downloaded it, making distribution of the video almost impossible to control. Burger King?s senior management now believes a more substantive, public response is necessary ? but how? To whom? And when?
Material for this case was taken from The Age article, ?Burger King bath sinks worker’s career?. Retrieved from: http://www.theage.com.au/world/burger-king-bath-sinks-workers-career-20080813-3ues.html

Part A ( 200-250 words)
A discussion of the major stakeholders affected (e.g., customers, employees, shareholders). This will help you think about what needs to be said and done to satisfy different stakeholder groups;

Part B ( around 500 words)
What does the company need to say or do in relation to the crisis it is currently
facing? Consider the various stakeholder groups that you identified in Part A.
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