Devolution of Marketing
Thomas, A. R., & Wilkinson, T. J. (2011). The devolution of marketing. Marketing Management, 20(1), 1825. Retrieved from the Business Source Complete database.
Write a 2- to 3-page paper in which you consider the relationship of price, distribution, and sales by answering the following questions:
Why might manufacturers choose to partner with a big box or mega-distributor to sell their products?
Why might manufacturers choose to distribute and sell their products independently?
If the decision was up to you, which route would you choose? Why?