DetailsLearning Outcome(s) Assessed
Understanding what corporate responsibility is, and how its definition may vary depending upon 1) cultural influences and traditions 2) state of economic development.
Description of Assignment
In this initial assignment, students are asked to provide a brief insight (2-3 pages) into how CSR is being defined in their own country. Is it formal, informal? Are there business practices that might be acceptable within their own countries, but would conflict or not be accepted globally? What are examples of companies that appear to be good, bad CSR companies based on their understanding?
The format can be a persuasive OpEd piece for the Financial Times or the Economist outlining the opportunity for corporate responsibility in the country, or a company memo to the Board of Directors informing them about the desired responsibility role of the company in the country.
Quality Indicators (how will it be graded; what constitutes a good assignment)Students are assessed on how thoroughly they have considered the questions, how well they have researched the paper, including appropriate citations, and whether their understanding of CSR and observations about its practice in their country are well-supported by the examples given.
The country should be Croatia and I would like to have at least 2-3 examples in the paper. At the end you can find 3 class specifications in order to guide you more for the reedings. This term paper is supposed to be turned in after the 3rd class.
Here are Course Materials and Essential Reading
Books:
Werther, W.B. Jr; Chandler, D. (2011) Strategic Corporate Social Responsibility: Stakeholders in a Global Environment. Sage Publications.
Chapters 1-5 will be the main knowledge base on which we will build during the course. These chapters will help you to prepare for our class sessions and provide you with important reference materials you can revisit and use after the course. Excerpts from Chapter 8, which more specifical-ly address some of the bigger social and environmental issues, will be integrated into the various sessions addressing those topics.(Note: The first three sessions include quite a bit of reading, so be sure to allow time for it.)
Articles:
Garrette, B.; Karnani, A. (2010) Challenges in Marketing Socially Useful Goods to the Poor. California Management Review, Vol. 52, No. 4, 29-47, http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=52640332.
Cases:
Compeau, D.; Shah, P. (2007) Google in China. Richard Ivey School of Business Case 906E19, available through HBSP.
Greyser, S.A. (1982) Johnson&Johnson: The Tylenol Tragedy. Harvard Business School Publishing Case 9-583-043.
Grover, A.; Guerrero, L. (2009) Medical Equipment Inc. In Saudi Arabia. Richard Ivey School of Business Case 907C42, available through HBSP.
Poldner, K. (2010) Veja: Sneakers with a conscience. Richard Ivey School of Business Case 9B10M089, available through HBSP.
Quelch, J.A.; Rodriguez, M.L. (2014) Rana Plaza: Workplace Safety in Bangladesh. Harvard Business School Publishing Case 9-514-034.
Class Topic
Reading1
Defining Global Citizenship and Social Responsibility
Werther & Chandler (2011) Strategic Corporate Social Responsibility: Preface & Chapter 1CASE: Greyser, S.A. (1982) Johnson&Johnson: The Tylenol Tragedy.
The UN Global Compact Ten Principles. Download:
http://www.unglobalcompact.org/AboutTheGC/TheTenPrin ciples/index
Assignment
Attendance, comprehension, and active participation;Study questions at the end of Chapter 1.
Class Topic
Reading
2
Defining the Ethical Framework Werther & Chandler (2011) Strategic Corporate Social Responsibility: Chapter 2 & 3
Bribery and Corruption CASE: Grover, A.; Guerrero, L. (2009) Medical Equipment Inc. In Saudi Arabia.
Assignment
Attendance, comprehension, and active participation; Study questions at the end of Chapters 2 & 3.
Class Topic
Reading
3Integrating CSR into Strategy and CultureWerther & Chandler (2011) Strategic Corporate Social Responsibility: Chapter 4 and 5.Assignment 1
CSR in Your Home Country Paper (Indiv.), due 17 Apr, 11.59pm;Study questions at the end of Chapters 4 & 5.