Executive summary According to Ennew and Waite (2006), the ability of generation y to access financial services has been low over the years. This may be due to the lack and unavailability financial services information to young people. In addition, these services offered by these institutions, constrain the ability of the bigger segment of this generation the access financial services from FSOs. This is due to factors related to affordability of the services, the ability of generation y to access the service (physical access) and eligibility of such generation to such services. Marketing can be described as the set of business activities that occur in the flow of a product of choice from the points of development and production until such a product reaches the ultimate consumer