Courtney, a sales manager, and her team of six have been assigned the task of developing a marketing strategy for a new software product developed by
Please select 1 of the following and write a 350 word essay about it. 1)In a summary
September 10, 2020Sodor Oil Terminal Design, Planning and Construction: Evaluation Report
September 10, 2020Courtney, a sales manager, and her team of six have been assigned the task of developing a marketing strategy for a new software product developed by
Courtney, a sales manager, and her team of six have been assigned the task of developing a marketing strategy for a new software product developed by her company.
A couple of team members propose a business plan centered on a good price that would make the product affordable. Some members proposed a marketing plan around the value added by the product, and others felt that the focus should be on the brand. After considerable debate, the team cannot reach a consensus on the strategy. Determine the decision-making strategies Courtney can adopt to complete the task successfully.
Answer
