Please visit the following website: http://www.strategicbusinessinsights.com/vals/presurvey.shtml

a) Select the Take the Survey” button, complete the survey and find out which VALS groups (primary and secondary) describe your lifestyle. Read the descriptions of the groups (The Vals types”) and think about the key characteristics of your lifestyle (according to the VALS classification). How is this description of lifestyle reflected in your daily buying behavior?
b) What are the key advantages and disadvantages of using VALS for companies?