Consider the following customer experiences. Choose two of them and discuss what your reaction would be to them?
Looking to buy a cell phone, I met a saleswoman who introduced herself, asked my name, went through the features related to my needs, and didn’t try to sell me the most expensive phone. I was shopping in a home-improvement store and encountered a salesman who remarked,
Oh, shopping for your husband?†At one restaurant, we were stranded in a booth without silverware or a waiter. We finally made contact with a waitress who said, Your waiter is late, and I can’t take your order because this isn’t my station.†I was shopping for a TV antenna, and asked the salesman the difference between the models. He replied, They’re all pretty much the same. Some cost more because they look better.â€