Conceptualising Cultural Environments The world keeps on evolving day and night with the new innovations in the technology industry. One of those technologies is the Mass telecommunications media which has been known to be the most effective way of getting or passing on any kind of message across whether within the country or even globally. Since its invention, this kind of technology has been able to evolve every now and then due to the new innovations in the technology industry thus making it to be an enormous and very important to the society because of the availability of the needed information at an incredible rate. This term mass telecommunications media as it sounds is seen to be a way of transmitting a given message which has been created by a person or a group of people through the medium to the larger audience.