Gynecologist is a physician whose field of specialty is treating diseases of women reproductive organs and providing good women health care that focuses primarily on the reproductive organs (vagina, uterus, ovaries, and breast). The women who require gynecologist services may require examination, consultation or treatment of either of the following health conditions:

Cancer of the female reproductive organs, is an abnormal cell growth in the vagina, uterus, fallopian tube, ovaries, cervix, and valve with the potential to spread to other parts of the body.

Involuntary urination is the uncontrollable leakage of urine. Most common types of urinary incontinence in women are stress and urge involuntary urination. Stress involuntary urination is caused by loss of support of the urethra due to dislocation of pelvic support organs after childbirth. Urge urinary incontinence is caused by an uninhibited contraction of the detrusor muscle leading to leaking of large amounts of urine without prior knowledge to get to the washrooms.

Infertility is the inability of a person to reproduce by natural means. Infertility describes a woman who cannot conceive as well as being unable to carry a pregnancy to full term.
Vaginal infection caused by infectious agents such as viruses and micro-organisms such as bacteria.

Menorrhagia this is an abnormally heavy menstrual period at regular intervals resulting from a disorder of the endometrial lining of the uterus, abnormal blood clotting, and fibroids.

Dysmenorrhea is a condition of painful menstruation that interferes with daily activity caused by pain in the lower abdominal or umbilical region of the abdominal.

SWOT (Strength, weaknesses, opportunities and threats) analysis challenges one to analyze, compile and evaluate the significant influences that work for or against one’s strategic objectives. It helps one to focus on the marketing areas that harbor strongest benefits.

Gynecologist should list his capability and resources that can be the basis of distinct competitive advantage. He needs to ask himself most significant strengths and how he can use them and capitalize on them. His strength should include new and innovated services, extraordinary reputation, unique expertise, a superior geographical advantage, cost benefits and cultural connections.
Under weaknesses, the gynecologist should identify the areas that need improvement and on ways to overcome these weaknesses. The weaknesses can be lack of particular strengths or may be the reverse side of one of their strength. They might include, damaged reputation, lagging in technology, management of staff problem, poor location barriers, undifferentiated service lines and gaps in service areas.

Opportunities are one of the things that cannot be controlled. In addition to the new trends, a gynecologist should identify the how he can benefit from the best available opportunities. Examples include but not limited to; availability of new technologies, changes in women profile and needs, competitor vulnerabilities, lack of dominant competition, competitor market vacation, and availability of new market segment that offer improved profits.

Threats include anything that stands in the gynecologist way of success. No single practice is immune to threats, but people miss, ignores and or minimizes these risks at an extra cost. Gynecologist should strive in finding out whether threats can be turned into opportunities or measure that should be in place to curb the threats. These risks include; a competitor having an innovative service, a new competitor in the home market, economic shifts, loss of key staffs and associates, new or increased competition, competitor having superior access to channels of distributions, and changing equipment/machines/instruments insurance plans.

There are varieties of ways to begin a strategic marketing success. A gynecologist should conduct an overall assessment of current marketing materials. He is supposed to check on current marketing equipments/materials, determine how effective the marketing efforts have been and the kind of results generated.

A gynecologist may also need to look at who the clients perceive him and his services. This is because the way he views his services and his clinic might be very different in the way the clients describe the clinic and his services. (Lekkas. D.2012).

For successive marketing, the gynecologist should set his goals because this is the best way to measure one’s success. The goals should be in line with his objectives that should be specific, measurable and obtainable. He should have a plan that is substantial enough to show a return on his investment and also, the plan should be flexible to evolve.

In order for his marketing plan to work, it is vital that the gynecologist knows his potential clients so that he can determine the best way to win them. Some services are geared for a wide market while other are geared towards a particular market. For example, the gynecologist should determine what attracts women, what affects them and their behavioral characteristics.

Research should be carried out. This forms the backbone from which improvements and innovative strategies are developed. Research form the concrete feedback without which one would be guessing about the steps to make making him miss his target clients that lead to missed opportunities.
Strategy development forms the other most vital organ of success in marketing through which the goals and objectives established can be achieved. Strategy outlines the procedure of promoting a service to the target/potential clients. Marketing strategies are used to drive brand awareness, launch new services and provide for the gynecologist. ( Ginter. P. M. 2012).

The gynecologist is also supposed to define his tactics, budget, and resources. Analyzes on any chosen tactic should be done that is what it is, how to implement, why use it and the outcome expectations. From these tactics, the gynecologist can come up with the marketing budget and arrive at some estimated costs.

Finally, the gynecologist is supposed to evaluate his marketing plan, and the key elements to consider while developing the plan should have the end result in mind and fit the particular market one is targeting. It should be flexible to satisfy the clients’ need. The plan should be simple and easy to understand since in today’s world things can change rapidly.

Marketing tools available for the gynecologist include; service to begin with, he should have constant reviews of his services as though he was an outsider profession brought in to help the clinic decide on whether the services offers are up to the clients expected standards and whether they conform to the current technology available in the market.

Service prices should be examined continually in order to decide whether it is appropriate to lower or to raise the prices to make sure they are still suitable for the current market.
Promotion encompasses all the ways one uses to tell the clients about a service and how he markets and sells his service. Small changes in advertising may lead a to an exploded market base within a very short duration (Jenkinson. C. 2005).

Clinic(s) should be established at a strategic location for clients to access essential service offered by the gynecologist. The gynecologist should consider having different clinics in various places or establish a mobile clinic(s) as an effort to increase his market base.
Service packaging is another crucial tool of the marketing mix. Clients’ response is proportion to the impression they get from the way the offered services are packaged. Minimal improvement in the packaging of the services can often lead to different reactions from the clients. Packing refers to the way the services appears; the clinic looks, the offices, waiting rooms, the brochures, the correspondence and any other visual element about the clinic.

Competition-based pricing strategy focuses on what the competitor is charging and strives to meet those charges. It is also referred to as low price leader strategy. The gynecologist goal should be to best his biggest competitor based on pricing alone. This strategy would tend to attract more clients as long as the gynecologist offers the best services at an affordable cost in comparison with his competitor.

Penetration marketing strategy is used as a loyalty building. It offers a high-quality service at a lower price than the expected. This combination can help the gynecology enter a new market even in the existence of a strong competitor, and it builds loyalty with new clients from the beginning. This strategy can increase the lifetime value of a client since they are connected with the outstanding first service assuming future service are just as of high quality and are always willing to come back for more services. (Meissner. J. 2006).

References

Zissis, D., & Lekkas, D. (2012). Addressing cloud computing security issues. Future Generation computer systems, 28(3), 583-592.

Coulter, A., & Jenkinson, C. (2005). European patients’ views on the responsiveness of health systems and healthcare providers. The European Journal of Public Health, 15(4), 355-360.

Swayne, L. E., Duncan, W. J., & Ginter, P. M. (2012). Strategic management of health care organizations. John Wiley & Sons.

Maglaras, C., & Meissner, J. (2006). Dynamic pricing strategies for multiproduct revenue management problems. Manufacturing & Service Operations Management, 8(2), 136-148.

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