Company Mission, Vision, and Stakeholders

Strategic management starts with vision and mission. It consists of the analysis, decisions, and actions an organization undertakes in order to create and sustain competitive advantages.

For this assignment project, pick a company (NOT Harley-Davidson), you can choose any company but Harley Davidson but ensure there is enough background materials for several aspects, more papers will be ordered if work is good,) You will need to understand the strategy behind the company you choose.

OR

You may pick a company (including a motorcycle company other than H-D) that interests you; one that has a lot of information on the web about their practices. The point of this assignment is for you to take the topic of and apply it to either your company or a company that particularly interests you.

Write a 1- paper . You do not need to write a detailed research report

**Begin by identifying the organization you will be studying.

**Explain how you will get the information you will use and why you picked this company.

**Then identify the major mission and vision of the company, the goals and objectives, and state whether it is in line with the needs of the major stakeholders involved (e.g., the customers, the employees, and such).

Note: Your report/assignment will not be accepted without proper citations and references. Use the sources from the background material together with the sources you find.

Assignment Expectations

Your paper should include an introduction stating the thesis, position, or central theme of your paper, a main body focusing on the key assignment specifications, and a conclusion concisely stating the main points of your analysis and the conclusions you reached.

REFERENCES:

Pearson Custom (2014), Strategic Management Process and Organizational Strategies. Retrieved from: http://www.pearsoncustom.com/mct-comprehensive/asset.php?isbn=1269879944&id=12166

McNamara, C. (2011). Basic description of strategic planning: Including key terms to know. Retrieved August 2011 from http://managementhelp.org/strategicplanning/basics.htm

McNamara, C. (2011). Basics of developing mission, vision and values statements, free management library. Retrieved August 2011 from http://managementhelp.org/strategicplanning/mission-vision-values.htm#anchor519441

The following PowerPoint is also useful to understand the vision and mission of the company:

Purdue University (n.d.). How are Vision & Mission Statements Used to Set Strategic Directions? Retrieved from: www.agecon.purdue.edu/extension/sbpcp/resources/vision.ppt

PART II – 2 pages

STRATEGIC MANAGEMENT: EXTERNAL ANALYSIS

External Analysis of your Chosen Organization’s Environment

In 2 pages, perform either a PEST analysis or a Porter’s 5 Forces analysis of your organization (whichever you think is most relevant. You may do both if you’d prefer). If you chose a public organization such as a military unit, keep in mind that competition between military units for funding can be a very real aspect of strategic planning. Resources are not always abundant. Budgets and allocations are not always plentiful.

REFERENCES:

Themanager.org(n.d.). Porters 5 forces. Retrieved from: http://www.themanager.org/Models/p5f.htm

QuickMBA. (n.d.). Porter’s 5 Forces. Retrieved from: http://www.quickmba.com/strategy/porter.shtml

NETBMZ. (n.d.). PEST Analysis. Retrieved from: http://www.netmba.com/strategy/pest/

Anonymous, (n.d.). PEST Analysis. Retrieved from: https://depts.washington.edu/oei/resources/toolsTemplates/PEST_analysis.pdf