Company Case Study and Industry Analysis

Grade: This is an individual research project.
*Report length should be approximately 6 pages (typed, double-spaced, APA style).

Report Format:
-Intro (Company History & Outlook)
-Data & Graph Analysis (add your own interpretations)
-Conclusion (your strategy recommendation to the company)
-Bibliography (References)
Instructions:
Part: Company and Industry Analysis : Lexus SUV (RX car model)
1) Discuss this company’s business outlook.
Example: earnings, profits, stock price, competitors, etc.

2) define this company’s industry type (Monopoly, Oligopoly, Monopolistic competition, or pure competition?). List some of this company’s characteristics, then compare these to the defined industry type characteristics.

3) Apply industry and market analysis we learned in class.
Examples:
a) Industry concentration analysis: Interpret any market share index, include C4 or HHI index if it applies.
b) Game theory analysis: Pricing or advertising decision analysis if it applies.
4) Provide business strategy recommendations in your conclusion. (Example: should this company plan more budget in advertising? Should there be an expansion for the company? Should there be merger, market share domination strategy, etc.?)

Focus one instruction 2, 3 and 4.

EcBu 525 Research Report – Grading Rubric