How nostalgia influences purchase intention when there are evoked childhood memories and associations with communism?
How the perception of nostalgia based on historical events and childhood sentiments affect purchase intention?
Does nostalgia in post-communist countries positively or negatively influence purchase intention?
When it comes to Central and Eastern Europe does the advertisement of products focused on triggering nostalgia have a positive or negative correlation
with their current purchase intention?

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Posted on May 12, 2016Author TutorCategories Question, Questions