Brain functionality is essential in articulating all the day-to-day activities of humans. The long-term memory is thus an essential aspect of the human brain. With such, effectiveness and efficiency in all aspects of life such as thinking and memorywill be ultimately realized. The decreasing levels of low memory capacities especially among the youths and the senior citizens have prompted Monster to develop a new product with the ability to improve the brain memories. The target population is the senior citizens whose memory capacities are on the decline.The product, Memory Plus has concentrated volumes of folic acid and vitamins B6 and B12. The three components of the Memory Plus are very important in promoting the functionality of the brain and hence increased memory in human beings. The paper will lengthily examine the appropriate channels of distribution that are pivotal in facilitating the sale of Memory Plus. Further on, the paper will examine and describe how each and every channel partner involved will add value to the sale of the product.

Distribution Channels

The marketing of a product is a multifactorial aspect. As such, various activities and factors will influence the movement of the product from the producer to the target consumer (Cant, 2006). Ultimately, the various distribution channels play a great role in facilitating the movement of the product to the consumer.Distribution channels refer to the various intermediaries through which a commodity passes by until it reaches the final consumer. Such a channel is paramount to the Monster to ease the delivery of Memory plus. The channels of distribution are important aspectsin determining the ideal business model that the organization will undertake (Dent, 2011). The channels to be adopted may include wholesalers, Internet or Retailers. The channel partners will also play a great role in partnering with the Monster in delivering the product. For the company to realize the best out of their product, a shorter channel of distribution is essential. With such, the profits of the company willincrease tremendously. The company may engage in direct channel whereby the product is linked directly to the consumer. The aspect may be achieved through roadshows and the introduction of the product in public gatherings. The direct channel is essential in maintaining the value of the product since there are no intermediaries. Additionally, the product value will be increased due to the higher revenues that may be realized. The notion is backed up by the claim that indirect distribution there are no intermediaries hence higher profits are realized. Memory Plus may also be distributed through the wholesalers. The approach is also essential in that it will save Monster some distribution costs. The wholesalers will hence incur the cost of distributing the product thereby increasing the penetration of the commodity to the interiors via the retailers. The value addition aspect will be increased due to the various actions of intermediaries such as repairing and efficiency in the movement of the product. The use of internet marketing would be an essential in ensuringdirect sales to the customer(Charlesworth, 2009). The use of the internet will be essential in maintaining the value of Memory Plus due to minimal handling.

Conclusion

The channels of distribution are essential in facilitating the delivery of the product to the end consumer. The use of direct channels by the Monster in the sale of Memory Plus will help maintain the quality as well as getting deeper insights about the product from the consumers. The indirect channel comprises of wholesalers and retailers who incur distribution and transportation costs. Internet marketing will ensure a direct link between Monster and the senior citizens. With better channels of distribution, the marketing goals and objectives of the organization will be ultimately realized.

References

Top of Form

Cant, M. C. (2006).Marketing management. Cape Town, South Africa: Juta.

Bottom of Form

Charlesworth, A. (2009). Internet marketing: a practical approach. Routledge.

Top of Form

Dent, J. (2011).Distribution channels: Understanding and managing channels to market. London: Kogan Page.