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The practice of appointing agency leaders does create a difficult situation when it comes to determining accountability. Thisrelationship between politics and administration is something we will discuss further in the coming weeks.   You suggested that when an agency leader is appointed he or she is answerable to not just those […]

1. Zara is a late but successful entrant to the global textile market. How did it search for – and create – opportunities to give it a niche? Is the Zara model sustainable? What would you do to preserve their edge over the next 5–10 years, given that many other […]

Theoretical Reflection Length: 375 words [Theoretical Reflection] Write a brief critical response to a concept, theory or framework in intercultural communication or intercultural pragmatics (linguistics). Being ‘critical’ does not mean you have to criticize: it only means you have to reflect in an informed way on strengths & weaknesses, possible […]

“If a brand can’t be measured it can’t be managed.” What extent do you agree with this statement? Why? For a brand of your choice develop a brand scorecard. Why have you selected the measures you have? Would you expect any relationships to emerge between the measures and if so […]