This week you will obtain information on database marketing to support the Marketing Mix section of your Final Project. As discussed in Chapter 10 of the course text, database marketing centers on gathering customer-based information such as gender, age, occupation, and lifestyles. As an example, to better understand the wants […]

Legal Underpinnings of Business LawImagine that you own each of the following businesses:Tinkers Home Security Service (sole proprietorship)Tinker & Tailors Home Security Service (general partnership)Tinker & Tailors Home Security Service (LP)Tinker & Tailors Home Security Service, Inc. (corporation)Tinker & Tailors Home Security Service, LLC (LLC)Submit a four- to five-page paper […]

(page 45)Now, even though the above quote is referring to people and not animals, it still applies to. Ethical questions abound in the film, and since its release people have had pretty profound problems with how the filmmaker represented grizzly bears as being (somewhat) harmless creatures that have a moral […]

The management of Acme Wholesaling, Inc. has asked you, as a preliminary to the research project, to prepare a memorandum that describes marketing research as a concept and the process of marketing research. In this memo, you should include the following:Set up at least 23 research questions that you feel […]