A manufacturing company is thinking of launching a new product. The company expects to sell $950,000 of the new product in the first year and $1,500,000 each year thereafter. Direct costs including labor and materials will be 45% of sales. Indirect incremental costs are estimated at $95,000 a year. The […]
BlackBerry: In 1984, Douglas Fregin and Mike Lazaridis, recently graduated from their respective universities, started a computer science and technology consulting company called Research In Motion (RIM). For many years they did not make a huge impact nor did they see much success until they formulated an idea that would […]