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INTERNATIONAL BUSINESS DECISION-MAKING Project description Description of the assignment The minor assessment is centred around Sony’s annual report. Each student is expected to submit a case report, based also on the analysis of relevant background readings on top of the case study itself, addressing the following issues: ? Discuss the […]

Select an organization in which you have worked or with which you are very familiar. Identify the organization’s mission, vision, and core values. Discuss the culture of the organization as you see it. Using your understanding of the relationship among mission, vision, culture, and leadership, make four recommendations for improvements […]

Assessment #2 – The purpose of this assignment is for students to integrate the knowledge gained from this course. Students are required to describe marketing activities to support the development of a new experience-based product for a tourism or hospitality organisation. Please note: Students must use only secondary data and […]