Organizations use Integrated Marketing Communications (IMC) to carefully coordinate and deliver a consistent promotional message to every customer that comes in contact with any advertising, public relations, personal selling, and sales promotion effort. To learn how Integrated Marketing Communications is used by organizations, watch the following video on Vans®, a […]

Worksheet (DW2): Developing Strategic Marketing Plans Direction : This discussion worksheet is prepared for students who want to be familiar with the essence of developing strategic marketing plans from the perspective of strategic marketing management process. Section I has a list of topics which are to be discussed in class. […]

Paper instructions:Interview a business owner/manager or someone who is in charge of marketing. Create 6-8 questions that focus on identifying how the company conducts market research and/or implements new marketing plans based on identified customer needs/wants. Also, understand how the interviewee addresses segmentation, targeting and position of their product/service/company. Submit […]

Name five examples of marketing decisions that may require policies. Briefly describe one such policy. Your response should be at least 200 words in length. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. David, F. (2011). 1. Strategic management: concepts & cases (Custom […]