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By having an understanding of the product life cycle, business people can make savvy marketing choices. What is a popular item today that you’ve seen go through the product life cycle? Explain the characteristics for each phase of the product’s life cycle. How can each phase of the life cycle […]

Case 37: BAKER ADHESIVES Robert F. Bruner, Kenneth M. Eades, Michael J. Schill, Case Studies in Finance: Managing for Corporate Value Creation, Sixth Edition, McGraw Hill, 2010; Excel Template: http://highered.mcgraw-hill.com/sites/0073382450/student_view0/supplemental_cases.html Study Questions 1. How profitable is the original sale to Novo once the exchange-rate changes are acknowledged? How might the […]

a) What price is the cafe currently charging for gourmet burgers? (2 marks) b) Since the introduction of the customising option, the local franchise has noticed that average daily sales of gourmet burgers increased from 56 to 60 and average daily sales of traditional fast-food burgers increased from 83 to […]

Finance 351 – Fall 2015                            Homework No. 2 Prof. Phil Uhlmann                            Due:  Friday, October 16, 2015 Homework may be done in pairs – please hand in a typed hard copy of your work. Solutions to the homework will […]