Read the Chapter 6 about Creating and Maintaining a Desired Brand Identity in the Kotler and Lee textbook. Prepare a summary of a portion of this week’s readings. Reading summaries will have six parts: Prepare a reference for the summarized section in APA format. Statement describing the thesis or theme […]

Recommend to the President how he should address the issue of exporting fossil fuels (crude oil, petroleum products, LNG, coal) from the U.S. In a brief memorandum recommend to the President how his government should address the problem of exporting fossil fuels. Those should include crude oil, petroleum products, LNG […]

Enhancing Product Lines   Paper details Introduction and Alignment This assignment puts you in the position of a Chief Marketing Officer (CMO) by considering the functionality of each product item on a company’s product line. Being a CMO involves making many high-level decisions. You will incorporate the concepts you have […]

Importance of Workplace Culture 1. Read the following article "Motivating a Workforce That Can’t Be Motivated" (Jane Miller). If you have difficulties with the link, copy and paste the following URL into your web browser: https://www.businessknowhow.com/manage/cantmoti.htm 2. Go to the discussion board for Activity 3: What motivates you? 3. Using […]