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FUNDAMENTALS Extracted from P.390-395 of the Course Textbook (Strategic Management, by Frank Rothaermel) See this Publication for Much More Information CASE ANALYSIS €¢ Fundamental learning tool in strategic management €¢ Cases tell the story of a company (real or fictional) facing a strategic dilemma €¢ General case format: €¢ Description […]

    Careers in AccountingDue Week 8 and worth 240 pointsAccounting is the study of how businesses track their income and assets over time. Accountants engage in a wide variety of activities besides preparing financial statements and recording business transactions. These activities include computing costs and efficiency gains from new […]

Promotion Strategies Promotion is one variable of the marketing mix. Sellers communicate information about their products and services in order to influence customers attitudes and behaviors. Select one industry from the list below, and conduct research about strategies that companies in the industry use to promote their products or services. […]

Ong-Bak, New Thai Cinema and the Cult of the Real Project instructions: You should choose one or two key arguments that are made in the article. You should not spend too long on each piece, but I will be assessing you on the following criteria: Preparation: Have you read the […]