K. Douglas Hoffman, John E.G. Bateson, Greg Elliott, Dawn Birch, (2010) Services Marketing: Concepts, Strategies and Cases Asia Pacific Edition, 1st Edition, Cengage Learning, NSW Lovelock, C.H., Patterson, P.G. and Wirtz, J. (2011) Services Marketing An Asia-Pacific and Australian Perspective, 5th Edition, Pearson Education Australia, Sydney Lovelock, C.H., Patterson, […]