This writing assignment closes the loop on strategic marketing planning in that it identifies the types of marketing strategies the company might employ to market its offering through the value chain prior to its final customer. Also, strategic planning is useless unless there are reliable and useful sources of inputs […]

Writing the critical appraisal The critical appraisal should have a Reference List that includes at least 5 references: 1. The selected critical appraisal paper 2. At least one research textbook; 3. At least three journal articles in which the study findings are compared/contrasted. Students should take into account the following […]

Module 1 – Case The Time Value of Money and Financial Statement Analysis Case Assignment Solving Present Value and Future Value Problems You are the CFO (Chief Financial Officer) of ABC Golf Equipment Corporation, a small company that sells golf equipment. Mr. Hillbrandt, the new CEO (Chief Executive Officer) has […]

Leadership Challenge: Using Sources of Power Ethically The CEO of a large company has retained you as a management consultant to look into an area of concern that she has. With all of the recent corporate scandals like Enron, WorldCom, Tyco, and ImClone, she is wondering how she can avoid […]