You are employed at a large global high tech company that has offices worldwide in such places as Tokyo, London, Bombay, Toronto, Mexico City, Chicago, and Seattle to name a few . You are employed at a large global high tech company that has offices worldwide in such places as Tokyo, […]

Discussion Only Discussion 1: Qualitative Research: Making It Real As you make your way through the readings and resources for this week’s Discussion, you begin to realize that social and political forces as well as scientific curiosity shaped the development of modern qualitative research. These readings also make it clear […]

Case: True Religion Brand Jeans: Will Going Private Regain Its Congregation? Pages PC 1-11 to 31 (Attached to this order) 1. After reading the case perform an analysis using Porter’s Five Forces Model. 2. Evaluate the company’s internal resources and capabilities via the VRIO framework and discuss its implications. 3. […]

Pick a brand you are familiar with. This can be a store you shop at often, a product you frequently buy, or a company you trust. Imagine that you are a marketing research assistant for this company and that you are planning a social media research study. In a paper […]