Marketing

September 9, 2019

Situational Analysis

A situation analysis refers to a collection of methods that managers use to analyze an organization’s internal and external environment to understand the organization’s capabilities, customers, and business environment. From the text: It is important to construct a SWOT analysis with a clear goal in mind; otherwise, the SWOT becomes […]
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September 10, 2019

Environmental Scan Analysis

Environmental Scan Analysis Learning Objectives: Analyze the social, economic, technological, competitive, and regulatory forces and trends an organization faces when developing and marketing a product or service. Overview: One of the growing concerns in the United States and elsewhere is the alarming rise in obesity. Food and beverages account for […]
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September 12, 2019

Market Research Plan/Proposal

Assessment 2: Market Research Plan/Proposal Overview The aim of this assessment is to design a market research study for a research problem. You are able to use a market research problem posed by the Unit Coordinator; alternatively, if you have a specific problem that you would prefer to work on, […]
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