Case Study: Government Regulation of Tobacco Products

Read the 
Government Regulation of Tobacco Products Discussion Case at the end of Chapter 8 in your text. In one to two pages, supported by evidence from your text and from other research, answer the following questions:

• Would you describe the orientation of Reynolds toward tobacco regulation as cooperative or at arm’s length? How about the attitude of Altria? What do you think explains the differences between the two companies’ positions?
• What public policy inputs, goals, tools, and effects can be found in this discussion case?

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