Business Research

Spring 2014-2015

Topic
Read the 3 research articles listed below and summarise them in your own words. The summary could include the various steps involved in research, such as the research objectives, research questions, the methodology, the methods used, the analysis, the results, findings, conclusions and recommendations.
There is no word limit. Each summary should start on a new page with the proper title.
The research articles have been uploaded on your portal in the assignment section.
The articles are:
1)    Roth and Romeo, 1992

2)    Anderson and Sullivan, 1993

3)    Mittal and Kamakura, 2001

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