Business Law

a)  Demonstrate an understanding of the Australian legal system and
legal context in which businesses operate
b)  Analyse and apply general principles and concepts of business law
c)  Critically examine the range and specific types of legal issues that
can arise in business practice
d)  Analyse the fundamental legal issues involved in business problems
and the relevant areas of the law
e)  Apply the relevant laws, cases and statutes associated with business
problems and determine possible solutions or actions

Assessment Brief:
You  work  for  an  advertising  company  and  are  asked  to  review  a  holiday  brochure
before it goes to print. You are asked to provide advice  to the advertising company
on the legal effect of the representations in the brochure. You are asked to produce a
report for management outlining the issues relating to the brochure.
You  work  for  an advertising  company  and  are  asked  to  review  a  holiday  brochure
before it goes to print. You are asked to provide advice  to the advertising company
on the legal effect of the representations in the brochure. You are asked to produce a
report for management outlining the issues relating to the brochure.
Select  a  package  holiday  brochure.    Read  it  and  analyse  it,  looking  to  answer  the
following questions in your report;
1.  Identify the key information about the holiday as set out in brochure.

2.  Categorise  the  statements  into  representations,  terms,  conditions  and
warranties using contract law principles

3.  Identify whether there is any material in the brochure which is potentially;

  unconscionable
  misleading or deceptive
  false representation
  bait advertising
  offers gifts or prizes

In your report explain the effect  of these representations having regard to
the  consumer and  consumer  protection  laws.    You  should  outline  the  law
relating  to  advertising  including  improper  business  practices,  any
legislation  regulating  advertising,  unlawful  sales  techniques  and  the
powers of enforcement.
4.  Are  there  any  exclusion  or  limitation  clauses?    If  so  identify  and  explain
using the principles of contract law whether the clauses would be valid.
When submitting your report please include the brochure.