FUNDAMENTALS
Extracted from P.390-395 of the Course Textbook (Strategic Management, by Frank Rothaermel)
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CASE ANALYSIS
€¢ Fundamental learning tool in strategic management
€¢ Cases tell the story of a company (real or fictional) facing a strategic dilemma
€¢ General case format:
€¢ Description of the Challenge(s) to be addressed
€¢ History of the firm up until the decision point
€¢ Additional information
€¢ Often involve a specific manager, challenged with what to do
€¢ Address the case by using the AFI (Analyze/Formulate/Implement) framework and the tools in your textbook
€¢ End result is to formulate a strategic response
€¢ And make recommendations about how to implement it
1/29/2014
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