Order Description

How brands use models for branding/advertising on Instagram to reach the target audience

– Are consumers manipulated of buying these brands, due to these personalities/models used to advertise these brands?
-Parasocial relationships of consumers and fans
-Relationship between models-brands
-how the brands use these identities to boost their brand identity
– Case study on Victoria Secret
-methodoly- content analysis
– how victoria secret use models for branding/advertising on Instagram to reach the target audience
-Status of model changed after connecting to a brand
-how social media helped change life of models
-Transformation of model into celebrity through instagram