Benefits and drawbacks of native advertising for consumer
a. Benefits
i. Native advertising isnt as intrusive or annoying as pop up ads for the audience.
ii. If the native advertising is done effectively it is able to create content that audiences enjoy, which would make it more likely for the consumer to be interested in the brand.
iii. Consumers are able to interact with the brand themselves, giving them a stronger connection to the brand.
b. Drawbacks
i. The advertising can be deceptive to the audience.
ii. It is still an advertisement that distracts the audience from paying full attention