Assignment Title: Planning, Evaluating and Marketing Commercial Activity Within a Sports Organisation

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Assignment Title: Planning, Evaluating and Marketing Commercial Activity Within a Sports Organisation

Overview of the sports organisation.
Details of the main commercial activity of your chosen sports organisation and how it has developed over the last number of years.
Analysis and evaluation of the potential for the sports organization to develop commercial activities and justification for the choice of commercial activity. You should include a break even analysis in this section.
Development of a costed integrated marketing communications campaign and plan of implementation related to one commercial activity.

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