Assignment Task

Write a report with a maximum of 2,000 words which incorporates the following sections:

Introduction This should be a brief introduction which sets the scene and purpose of the report.

Part 1: External Analysis
• Analysis of the Macro Environment In this section, select and analyse two significant developments in the macro external business environment that influences the demand for ice cream.
• Industry Analysis In this section, assess how the competitive forces in the UK ice cream industry impact on Cumnor Ice Cream Ltd.

Part 2: Internal Analysis
• Marketing Issues
• Human Resource Issues (including organisation culture and structure)
• Operations Issues
• Financial Issues

In each of the sections in Part 2 analyse the current issues and identify potential solutions.

Part 3: Conclusions and Proposals
• Proposed Strategy Set out proposals for the strategic direction of the business.
• Proposed Implementation Set out proposals as to how changes in the company should be prioritised and introduced.

In each of the sections in Part 3 you must build on the evidence that you have developed in Parts 1 and 2.