Assignment 2: Marketing Products

Continuing to build your marketing plan, this assignment focuses on your product and service. Remember from the Assignment Overview that your product must also have a service component.

Write a four to five (4-5) page paper in which you:

1.Discuss the type of product the company will offer and identify its primary characteristics.
2.Discuss the service component of the product and how it will be used to enhance the product.
3.Explain how the product could be expanded to a product line, and the depth and breadth of the line.
4.Determine how the core business may change in response to industry or market changes.
5.Support your marketing plan with at least two (2) reference sources that discuss the nature of the product.