assessment tools

Assignment instructions:

Using the prescribed industry practice methodology and appropriate assessment tools, students present serveal body
paragraphs for a business report comprehensively assessing the Mainpeak internal and external environments €“ provides an competitive analysis ofthe company’s marketing startegy. Minimum of4 quality references.
Mainpeak is a company which sells outdoor clothing and equipment in Australia, the online shop is http://mainpeak.com.au, there are some detailed information about this company.
The competitive
analysis should include:
Key success factors
Product /service offering
Product/service quality
Product/service
service
Cost
Management
Marketing skills
Marketing efforts
Technology
Sales
force
Distribution
Pricing
Manufacturing
Financial strength
Location
Promotion/Advertising