1. In an Internet search engine, search the term Web analytics. Then, select a university or government Web page that discusses the topic. Choose three of the most important terms of Web analytics that you found interesting and briefly explain their use.

2. Click analytics is a special type of Web analytics that gives individual attention to clicks. Discuss how the click analytics can be used for the optimization of Web sites, why click analytics is a rather new area of study, and explain what type of statistical measures one would expect to use in click analysis.

3. Provide an example of Web Analytics or Click Analytics data and demonstrate how the data can be used statistically to make relevant decisions for the Web site used for the example.

100–300 words