APPLICATION OF INTERNATIONALISATION THEORIES

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October 14, 2020
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October 14, 2020

APPLICATION OF INTERNATIONALISATION THEORIES

internationalisation of the company you have chosen for your report. You can apply a single theory or more theories to your case.

For example:

Uppsala model (e.g., Johanson & Vahlne, 1990)

OLI Paradigm (e.g., Peng & Meyer, 2011) Springboard perspective (Luo & Tung, 2007).

LLL framework (Mathews, 2006)

Also other International Business concepts discussed in the lecture, or in other modules, can be applied to analyse the internationalisation of the company