Although there are many marketing variables that impact the success or failure of strategy-implementation efforts, two variables are central to the process. What are these variables? Discuss why they are so important.

Your response should be at least 200 words in length. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

David, F. (2011). 1. Strategic management: concepts & cases (Custom Edition ed., pp. 257-259). New York: McGraw-Hill Irwin.

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