You are a team of strategy analysts working with a large Australian consulting company. Your company specialises in assisting Australian companies plan their expansion in global markets. Your current client (an Australian bank – Bank of Queensland ) requires you and your team to provide a comprehensive report with workable recommendations based on your analysis of the client company from an industry based view, a resource based view and an institution based view. While making recommendations your team has to answer the overarching question for your client: How will my client bank enter the chosen Asian market leveraging its resources and position itself within that market as a leading player taking into account all institutional pros and cons?

Question 1

Company situation analysis(recommended maximum 1500 words, excluding tables or diagrams); This involves demonstration of a clear understanding of the objectives that your team has laid down, an analysis of your client company from all three perspectives (i.e. industry based, resource based and institution based) and the type of strategy (corporate, business and functional) that your client company is pursuing at present. Typically you may consider using a SWOT analysis to understand areas that you need to closely look at and source related data to build your arguments/analysis using analytical tools relevant to each of the three perspectives in order to work out where does your client company stand in each of those three perspectives. This in turn will provide you a sound analytical base from which to plan your internationalisation process and global expansion. This has to then culminate into recommended strategies for internalisation and global expansion for your client company.