1. What does eBay”s corporate or multibusiness strategy for the twenty-first century appear to be?
Promotion & Public Relations
July 26, 2020Personality Assessment of Jaylene Smith
July 26, 20201. What does eBay”s corporate or multibusiness strategy for the twenty-first century appear to be?
What does eBay”s corporate or multibusiness strategy for the twenty-first century appear to be?
2. List the businesses eBay is emphasizing and deemphasizing.
3. Which framework; portfolio approach, leveraging core competencies, or parenting/patching-best helps explain what eBay is doing today in its corporate strategy?
4. What appears to be the major advantage of this new eBay strategy and the major disadvantage or risk?
5. What would you advise Meg Whitman to do differently, and why?
6. Do you agree with her/eBay”s approach and the logic of eBay moving from being an online auction-based company to being a broader, Internet services-based company? Why?
